lululemon needed a more localized social media presence within Japan, which meant that we needed to bring the global brand vision here, and help our audiences foster a more intimate relationship between themselves and their physical and mental wellbeing. For 4+ years, I worked on the account as an Art Director and Content Producer; organizing and ideating shoots and concepts, directing still and video content, creating templates and contents for campaigns, running live streams, and supporting with English copywriting on their Instagram channels.