As the current creative director for Bokksu in tokyo, I oversee multiple brands including Bokksu Boutique, Sugoi Mart, and Japan Crate. Leading a team of nine across design, videography, copywriting, and influencer marketing, I drive campaigns that span print, digital, social media, and CTV. Alongside leading the team, I remain hands-on in executing design work, contributing to everything from layouts and animations to video editing.

With monthly campaigns and curations, I lead the direction for all the creative outputs from product design—such as tote bags, special edition boxes like advent calendars, and box sleeve designs—to photography, video content, and social media assets. These campaigns also feature collaborations with brands like Ubisoft, Netflix, and other well-known IPs, blending cultural authenticity with pop culture relevance.